Their muted look doesn’t minimize their impact. You’ll get a mild color through this color mix that still keeps its power due to initially being a pure hue. The more white you add, the paler and softer it gets. Pastel colors, also known as “tints,” are the softer versions of primary and secondary colors obtained by adding white to the original color.įor example, pale pink is red with a certain amount of white in it. Let’s dive right in and start with what pastel colors are. We’ll talk about what pastels are, the different pastel color palettes, and how to use them in a sophisticated way to make ads that are powerful and send the right message. Now imagine this feeling captured in ad visuals or other marketing campaign assets.īecause of the powerful impact they have without you even realizing it, today we’ll focus on the use of pastel in graphic design, and not only. You feel relaxed, without a care in the world.Įven if they are associated with a delicate look, pastels can make a strong impression on people. A walk down a street with buildings full of history and all of them painted in soft pastels. Picture this: sun, holiday, happy thoughts.
